New Logo Time
For a while now i’ve not been happy with the Northern Lights logo, it was made at a time when we were doing a lot of corporate and TV work. But those days have past and Wedding Films are the name of the game now.
I felt that the branding needed to be a little softer, a little friendlier, a little more modern. Something a bit more minimalist, so that it could be used over video.
I scoured the internet looking for inspiration and found a designer called Zoe Lannan, whose work I liked. She was based in Australia, but thanks to the power of the internet, distance wasn’t a problem.
Zoe did what any good designer would, she took my brief and delivered 3 options, the first 2 close to what I had described, and a third, completely different from what I’d imagined, but exactly what i needed.
I’d say it was a challenge to capture the essence of the northern lights, something known for it’s colours, that would work in black and white but she did an amazing job
And she did it in a day
Thanks Zoe!
Out with the old…
…in with the new
